Founded in Florence in 1860 as a workshop, shop and school of watch-making for many decades Panerai supplied the Italian Navy specialist diving corps with precision instruments. Originally created to be used deep underwater, Panerai watches are known for their unparalleled legibility and luminosity in the dark. In 1997 the brand was acquired by the Richemont Group and launched on the international market. Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture, combining Italian design flair and history with Swiss horological expertise.
Essence of Panerai
The Luminor reinterprets classic proportions in a contemporary manner, preserving all the characteristics which over the years have made this watch an icon of luxury sports watchmaking.
Solid and strong, with unrivalled visibility even at great depths and a uniquely distinctive appearance: the new Panerai Submersible watches are professional divers watches drawing inspiration from the history of the brand but they look forward to the future, presenting innovative technical solutions.
Lumimor Due originates from a redesign of Panerai historic elements, realized to emphasize the versatility of a watch which is synthesis of the sporting spirit and ability to wear it for more elegant occasions.
Mechanical Legend since 30’s
The Radiomir is the first watch designed by Panerai as a prototype in 1936 at the request of the Royal Italian Navy, which wanted to be supplied with “a special luminous watch for divers”.